The Challenge
A newly established and operating FZ leadership commenced a growth strategy. The group was tasked to re-organize and re-energize the growth of the FZ.
Actions
- The group reviewed the current structure and go-to-market operating model.
- In parallel commenced the development of products and services and brand positioning.
- Then restructured the business activities and operating model. Mobilized and injected additional resources.
Result
Companies Attraction:
- The FZ attracted 208 companies in four years of operation
- The group attracted over 8,000 companies in first 2 years
Cashflow:
- The FZ had a Negative cashflow.
- The group generated positive cash flow from day 1 of operation to the authority.
